December 30, 2020 - On November 20, Governor Eric Holcomb announced the allocation of $20 million from CARES Act funds for local governments to financially support the public education, awareness and compliance with local and statewide safety measures in accordance with the Governor’s Executive Order #20-48, dated November 13, 2020.

With COVID-19 cases mounting shortly before Thanksgiving, and considerable concern that cases would continue to rise through the winter holidays, Mayor Tom Henry considered it important to use the allocated funding to promote mask protection, social distancing and limiting gatherings, but it was also important to financially assist as many local businesses as possible. With these goals in mind, the Mayor’s COVID-19 Public Safety Awareness Team hired One Lucky Guitar creative agency to work with the City of Fort Wayne to implement the following “Defend the Fort” messaging tools:

  • · 11 Video Public Service Announcements for Television
  • · 3 Video Public Service Announcements for Social Media
  • · 2 Video Public Service Announcements for Social Media focused on FWFD & FWPD Covid-19 Safety Procedures
  • · 2 Audio Public Service Announcements for Radio and Streaming
  • · 1 Original Song Written and Performed by 3 Local Musical Artists, with an “All In” Music Video
  • · 5 Outdoor Digital Billboards in 3 Languages
  • · 2 Print Public Service Announcements in 6 publications
  • · Social Media and Digital Display Public Service Campaign
  • · Printed Handouts in 6 Languages
  • · Defenders Unite Resource Toolkit for Residents, Businesses and Organizations
  • · 2,500 “Defend the Fort” Masks Purchased and Printed for Distribution

Along with One Lucky Guitar, the following local businesses/freelancers were hired for the “Defend the Fort” campaign:

Anchor Films

Lofthouse Films

PUNCH Films           

Cyclone Social

Blacklight Media

Liechty Media

Amani Services

Language Services Network

Rift Motion Co

Casual Friday

J. Tubbs

Rosalind and the Way

Jeff Blossom

Luke McBride

Lexie Brewer

Ryan Schnurr

Mike Metzler

Andre Portee

Bambi Guthrie

Ruth Yaro

Steve Vorderman

Sweetwater

Jasmine Bejar

Ink Spot

Aboite News

Dupont Valley Times

Waynedale News

Journal Gazette

Greater FW Business Weekly

Outfront Outdoor

Excell Color Graphics

AllStar Printed Products

Burkhart Advertising

ABC WPTA-TV

CBS WANE-TV

CW WISE-TV

Fox WFFT-TV

GPTA-TV

PBS WFWA-TV

NBC WPTA-TV

WAJI-F3

WAJI-FM

WBTU-FM

WBYR-FM

WFWI-FM

WGBJ-FM

WJFX-F2

WJFX-FM

WJFX-F3

WLDE-FM

WMEE-FM

WOWO-AM

WQHK-FM

WWFW-FM

WXKE-FM

   

“There wasn’t much time to create and execute an aggressive public safety campaign that would remind our fatigued community of the importance of wearing masks, limiting the size of gatherings and social distancing, but we had to try because the health of our community was at stake,” said Mayor Henry. “Keeping local businesses up and running is another essential part of a thriving community and, although we couldn’t afford to hire every business, we hired as many as we possibly could in order to get the message out quickly and efficiently.”

The “Defenders Unite” Toolkit includes COVID-19 guidance and tools to help residents and businesses make decisions, protect their staff, and communicate within their communities.

To download the “Defenders Unite” Toolkit and to view the “Defend the Fort” videos, as well as the “All In” music video, visit https://www.cityoffortwayne.org/covid-19.html